The edition opened with a clear strategic message: the domestic export base is too narrow, currently concentrated in just five markets that account for 60 percent of total value, and the industry must expand into 12 high-potential countries identified by the UIV-Vinitaly observatory as the next frontier. These include Japan, Mexico, South Korea, Vietnam, Thailand and India.
The political dimension of this edition was unusually visible, with senior figures from across the spectrum passing through the Veronafiere pavilions. The ceremony was attended by the president of the Chamber Lorenzo Fontana, and ministers Tajani, Lollobrigida, Urso and Giuli. President Meloni was also present and spoke from the fair floor on Tuesday, making international headlines by defending Pope Leone against Trump’s attacks in the process.
