Italy has asserted its dominance on the global travel stage, with seven Italian tourist spots being named among the European Best Destinations for 2026.
This annual ranking, determined by more than 1.3 million travelers from 154 countries, highlights destinations that define the future of European tourism through their blend of heritage, sustainability and authentic experiences.
While Madrid took the top spot overall, Italy was the most represented country in the Top 20, showcasing a diverse range of locations from the romantic streets of the north to the sun-drenched shores of the south.
Verona (4th place)
Leading the Italian group as the fourth most desirable destination in Europe is Verona. Famous globally as the setting for Shakespeare’s Romeo and Juliet, and more recently for hosting the closing ceremony of the Milan-Cortina Winter Olympics, the city is lauded for its “irresistible city-break appeal.” Travellers were captivated by its well-preserved Roman Arena, its warm pink-marble streets and a thriving contemporary culinary scene.
Burano (8th place)
The island of Burano in the Venetian lagoon is renowned for its lace-making tradition and its multicoloured fishermen’s houses. A quieter alternative to the bustling centre of Venice, Burano is a favourite for photographers and those seeking “slow tourism” within the lagoon.
Cefalù (15th place)
Representing the northern coast of Sicily, Cefalù is celebrated for its golden beaches and its Norman Cathedral, a UNESCO World Heritage site, with the “Rocca” cliff providing a dramatic backdrop to the sea.
Bosa (17th place)
The “hidden gem” of Sardinia, Bosa is a newcomer that has charmed international travellers with its pastel-coloured houses lining the Temo river. Its inclusion reflects a growing trend toward sustainable, less-crowded destinations that offer deep cultural roots and a slower pace of life.
Ravello (18th place)
Perched high above the Tyrrhenian Sea, Ravello on the Amalfi Coast is famed for its world-class music festivals and the breathtaking cliffside gardens of Villa Rufolo and Villa Cimbrone.
Procida (19th place)
The smallest island in the Gulf of Naples, Procida recently held the title of Italian Capital of Culture. Travellers voted for its narrow alleys, its characteristic Marina Corricella with its stacked colorful houses, and an atmosphere that remains largely untouched by mass tourism.
Taormina (20th Place)
Rounding out the top 20 is Taormina, a Sicilian town known for its ancient Greek Theatre, with stunning views of Mount Etna and the Ionian sea.
